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Welcome to the Future of Gentle Bra-Free living.

Introducing our revolutionary
Light Hug® solution.

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It’s a Vibe

Love love love this! I am so happy to finally have an article of clothing that I can be presentable lounging in my home or on the porch and still be completely comfortable!


It is the first thing I put on when I get home. I can sleep very comfortably in the top, take my daughter to school, and just hang out around the house without any worry of being offensive being "braless". The support is a perfect amount and I am a 36D.

Monica M.

My favorite item in my closet for summer! Super comfortable and need more! I wear this on our boat, going out to dinner or just sitting by the pool. It can go anywhere, dress it up or dress it down!

Valerie W.

Confident yet Comfortable

With versatility at it core our, our patented Light Hug® is a breakthrough in thoughtful comfortwear. Featuring an innovative build in shelf with shirring overlay and an adjustable and detachable strap. It offers braless living without the underwire.

Lose the Bra

Being comfortable doesn’t have to mean being completely exposed anymore. Choosing between either the the full support of a bra or going completely braless now is a thing of the past.

Introducing our Light Hug® system, available in all of our tops and dresses and patented when paired with our adjustable and detachable strap featured in our Slumber Party top, Hostess Dress and Room Service Dress.

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A Revolution in Relaxation

Finally, a solution to the sag. Our Light Hug® bralette inside-shelf is a loose fitting, double lined internal shelf. Comfortable enough to sleep in but hugged enough to the leave the house and not feel undressed.

The Light Hug® is not designed to lift of enhance so you won’t find any wires, foam or padding. What makes it truly uniquie is the in the built in interior shelf and light elastic banding that offers a double layer to lightly hug your breasts.

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Discrete Coverage

Confidence is key to our development process so we have taken great lengths to offer discretion while maintaining sexiness and style.

Take comfort in the double layer of fabric and the carefully considered shirring that is designed to obscure, minimize and cover so no one would guess that you aren’t wearing a bra.

Perfect for many casual occasions including:

  • ✔ Bed Room
  • ✔ Dorm Room
  • ✔ Living Room
  • ✔ Zoom Room
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Inclusive Ingenuity

Light Hug® is designed to be inclusive of many shapes, sizes and phases of life and is considered a comfortable option by many customers who come to us during more trying times in their lives.

  • Fits and flatters at all age ranges and through every phase of life.
  • The Light Hug® is designed to be an option for larger and smaller breast sizes. Many of our sizes can accommodate up to a cup size D+.

For more tips on fit and size especially for cup sizes over a D, please refer to our Size & Fit Guide Here >>

  • We currently offer a size rage is XS - XL which accommodates a woman up to a size 12-14.

Don’t see your size? Let us know! >>

  • Gentle and flattering option for people going through best cancer and other breast related surgeries.
  • Works well for the first two trimesters and are the perfect choice for leaving the hospital with a baby when you want to feel put together during those stressful days of being a new mom. Customers tell us the loose fitting inside shelf can be helpful when breastfeeding.

Have more questions? Contact us >>

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