Braless Bliss
Premium, Gentle Loungewear with Patented Light Hug® Wireless Comfort
About
At the intersection of FOMO (the Fear of Missing Out) and JOMO (the Joy of Missing Out) stands JJwinks.
JJwinks is a revolutionary brand of premium, sustainable performance loungewear that is thoughtfully designed with the modern, busy women in mind. Our philosophy embraces the luxury of downtime with the flexibility to be ready for anything or anyone expected or unexpected, elevating the needs of hybrid living with a collection of style consious separates.
FOMO
JOMO
Napleisure Nirvana
We believe in the power of recovery, relaxation and self-care in this culture of the endless hustle.
We are passionate about developing clothing that can help us find balance without sacrificing on style.
JJwinks was developed to allow women to feel as confident and comfortable while public facing in their homes or out as their are lounging in private.
- ✔Gentle Day or Night Light Hug® inside shelf
- ✔Perfect for Public of Private Apparences
- ✔Tagless
- ✔Soft and Sustainable Fabric
- ✔Size & Shape Inclusive
- ✔Modern & Flattering Silhouettes
- ✔Patented Light Hug® Wireless Light Hug® in Tops and Dresses
The Beauty of Balance
We believe in the power of recovery, relaxation and self-care in this culture of the endless hustle.
We are passionate about developing clothing that can help us find balance without sacrificing on style.
JJwinks was developed to allow women to feel as confident and comfortable while public facing in their homes or out as their are lounging in private.
Responsible Relaxation
We find that true peace of mind comes not just from being responsible for our own well being but extends to our business practices and the impacts that we can pass along in each of our products.
That is why our values include compassion for our planet and for the people in it.
Thoughtful Materials:
Our core material is a premium grade Tencel™ Modal and Spandex jersey knitted in LA. Notoriously addictive with its buttery soft hand, forgiving stretch and easy care. Tencel™ Modal is a rayon cellulose fiber derived from the wood pulp of the Beechwood Tree using renewable energy and recovering the process chemicals. Tencel™ is a trademark of Lenzing AG.
Learn More >>Conscious Packaging:
We take care in how we ship our products: JJs are kept in poly bags made of post consumer recycled ocean waste plastic. When we ship our wholesale orders each style is packaged individually in our recycled ocean plastic poly bag.
Learn More >>Local Production:
We make in Los Angeles, CA. We regularly visit our manufacturer and enjoy seeing the workers in a healthy environment where we can monitor each step of our production.
Learn More >>Proudly Carbon Neutral:
We operate deeply conscious about the carbon footprint that fashion and retai leaves and have partnered with Greenstory to offset carbon emissions in our fulfillment and shipping processes.
Learn More >>
Our Founders’ Story
JJwinks was formed out of necessity. Co-created by two friends who were simply tired of not being able to find cute sleep or loungewear that didn’t require a bra or bulky insert. They wanted modesty around their family members yet to feel attractive and stylish for their husbands or unexpected guests.
They kept asking each other, why do pajamas only come in two styles: sexy lingerie that can’t leave the bedroom or modest granny flannels that flatter absolutely no one? While there’s plenty of loungewear out there, most either require a bra or have built in pads that no woman wants to sleep in. But, let’s face it – friends and family don’t want to see your headlights. That’s how JJwinks was born.
Our “light hug” allows you to lounge braless and sleep in every JJwinks top. Our bottoms are fit to flatter any age and any figure. Both are modest enough for surprise guests and comfy enough to catch a few winks. All in luxurious fabrics and made in Los Angeles.
At JJwinks we are driven by the belief that the best moment at the end of a woman’s day is when she looses the bra. The best surprise is we found we aren't alone. Our customers have been aching to go braless -- not just around the house,but everywhere.
Our sleepwear is meant to be lounged in any time of the day. No longer sacrifice looking stylish at home in exchange for comfort and modesty. We strive everyday to help you look cute from dusk to dawn.
Get your JJs on.
Lisa & Kelly
Ladies who Lounge
